Blogs are one of the top ways to drive traffic to your website and help push your site up the rankings on Google.
People are always looking for information about their health. And the number one person they trust to provide advice on how to look after their health is a health professional. And if you’re located in their local community, you’ll be seen as even more trustworthy.
So why aren’t you blogging? Here are four reasons your healthcare practice needs to start a blog.
1. Provides value to your clients and potential clients
Longer-form educational articles – known as blogs – are a great way to provide “value” to your community. They help you to engage with your current patient-base and attract new patients to your dental, medical or allied health practice.
Blogs can be written about a wide range of topics, from healthcare advice and articles on common conditions to detailed accounts of common procedures you perform at your clinic. Articles such as these can take some time to write, however, this is one task that is quite easy to outsource.
2. Gives you plenty of “fresh” content
Blogs create new content for your site – which Google loves and will reward you by bumping your page up the search engine results ranking.
Additionally, HubSpot has found that “1 in 10 blog posts are also compounding”. This means that long after you’ve posted a blog, people will continue to find your blog on Google, and the traffic to your healthcare practice website will steadily increase over time.
Blogs also give you plenty of content for your social media. You can post a link to your blog, and then down the track, easily repurpose your blog content for a separate social media post, which gives you more bang for your buck!
3. Helps with website traffic and keyword ranking
Blogs help to increase the visibility of your site to a broader audience. Each time you write a new blog for your healthcare practice, your website will be ranked in Google search. The more blogs you post that are relevant to your community, the higher Google will list you on their search engine results pages.
This all leads to better brand awareness, which in turn, results in more engagement with your current clients, and lots of new patients through your door.
4. Builds authority and gives you credibility
Blogs are a great way to build trust with your local community. By providing relevant, timely and authoritative information from a source your readers can trust – a local health professional – you will start to build trust and loyalty with your audience.
Blogs on common ailments, answering common questions, and discussing the latest in dental or medical care are all blog topics that are of great interest to many people.
Are you ready to start a blog for your healthcare practice?
Blogs are a great way to build brand awareness and engagement with your local community. They also are a great way to drive traffic to your website; which is key to getting bumped up the rankings on Google.
However, writing blogs that are relevant, search engine optimised and engaging can be quite a time-consuming activity.
That’s where MedDigital can help. Our team of experienced writers can plan, research and deliver content that answers all of the health-related questions your community is asking, while adhering to the AHPRA guidelines.
Want to know more? Give us a call on 1800 032 801.
